Eyecare Business

Marketing and Strategy
Eyecare Business on ScienceDirect(Opens new window)
Paperback, 340 Pages
Published: JAN-2001
ISBN 10: 0-7506-7238-2
ISBN 13: 978-0-7506-7238-2
Imprint: BUTTERWORTH HEINEMANN

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By
Gary Moss, OD, MBA, FAAO, Associate Professor of Community Care and Public Health, New England College of Optometry, Boston; Adjunct Instructor, Emmanuel College, Boston, MA
Peter Shaw-McMinn, OD, Assistant Professor of Clinical Science, Southern California College of Optometry, Fullerton, CA

Description
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.


 
Last update: 5 Nov 2011