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| CIM REVISION CARDS: ASSESSING THE MARKETING ENVIRONMENT
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To order this title, and for more information, click here
By
Diana Luck, London Metropolitan University
Contents
The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The
macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative
environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change
| Bibliographic details |
Paperback, 96 pages, publication date: DEC-2009
ISBN-13: 978-1-85617-865-5
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 8.99
USD 14.95
EUR 10.95
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076/736
Last update: 10 Nov 2009
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