By
Philip Cianci, Philip Cianci was involved in the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. He is
the Editor of the "Transition to Digital" Broadcast Engineering Magazine e-Newsletter and is collaborating in the development
of an HDTV archive with the Smithsonian Institute.
Description
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive
content hat was once solely distributed by broadcast TV.
No book currently on the market addresses the production infrastructure
necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.
Readers will
acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy
model.
Audience:
Television: Broadcast Systems Engineer, Support Technician, Technical Manager, System Architect, Software developer, Creative Services Technology Personnel
