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| TECHNOLOGY AND WORKFLOWS FOR MULTIPLE CHANNEL CONTENT DISTRIBUTION
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Infrastructure implementation strategies for converged production
To order this title, and for more information, click here
By
Philip Cianci, Philip Cianci was involved in the development of Advanced Television Systems, culminating in the Grand Alliance HDTV prototype. He is
the Editor of the Transition to Digital Broadcast Engineering Magazine e-Newsletter and is collaborating in the development of an HDTV
archive with the Smithsonian Institute.
Description
This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive
content hat was once solely distributed by broadcast TV.
No book currently on the market addresses the production infrastructure
necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.
Readers will
acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy
model.
Audience
Television: Broadcast Systems Engineer, Support Technician, Technical Manager, System Architect, Software developer, Creative Services Technology Personnel
Contents
Chapter 1 Introduction
The New Broadcasting
Reception/consumption devices
Multi channel distribution
Converged Production
Agile
Broadcasting
Media Systems Engineering
Business Models
Creative Techniques
The Content Lifecycle
Chapter 2 A Streamlined History of
Digital Production & Distribution
Chapter 3 Multi-layered Broadcast Operation Center Technology
Real-time Systems
Media Networks
and Storage
Application
Security
Service Oriented Architecture
Chapter 4 Production Infrastructures and Processes
Ingest/Playout
Content Storage
Automation (PMCP/BXF/AXF)
Commercial Content
User Interaction
Chapter 5 Production for Multiplatform Distribution
Content sources
Prepurposing & Repurposing
User Generated Content
Transcoding Issues
Presentation Issues and Techniques
Multi-platform
Content Production Software
Integrated PCR & MCR
Chapter 6 In-house Asset Management
Metadata & Search
Platform Versioning
Chapter
7 Distribution
DTV
OTA, Cable, Satellite, Broadband (IPTV & FiOS)
Web/Broadband
Handheld
Mobile TV
Content Delivery Networks
Chapter 7 X-platform Ads & Commercials
Sales & Buys
Audience profiles
Cross-platform ad sales
Ads & Commercials
Electronic Content
Delivery
Digital Program Insertion
Chapter 8 The Future: Personalization
Interactivity
Targeting
Privacy
Chapter 9 The Multi
Platform Consumer
Home Media Center
DTV
Internet
Handheld
Mobile
Cross Platform Search & Rights Management
Chapter 10 Emerging
Technology Solutions
Standards Work
Emerging Distribution Channels
Digital Signage
Taxi/Elevator/?TV
Dig
| Bibliographic details |
Paperback, 360 pages, publication date: APR-2009
ISBN-13: 978-0-240-81172-7
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
USD 79.95
EUR 56.95
GBP 47.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 6 Nov 2009
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