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| CIM COURSEBOOK: THE MARKETING PLANNING PROCESS
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To order this title, and for more information, click here
By
Ray Donnelly
Edited By
Phil Megicks
By
Graham Harrison
Description
Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should
be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and
concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the
qualifications.?
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
?Here in Dubai, we have used
the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of
recommended reading material as well as examination preparation.?
Alun Epps, CIM Centre Co-ordinator, Dubai University College, United
Arab Emirates
Butterworth-Heinemann?s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications.
The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the
syllabus and is written in collaboration with the CIM faculty.
Each chapter is packed full of case studies, study tips and activities
to test your learning and understanding as you go along.
?The coursebooks are the only study guide reviewed and approved by CIM (The
Chartered Institute of Marketing).
?Each book is crammed with a range of learning objectives, cases, questions, activities, definitions,
study tips and summaries to support and test your understanding of the theory.
?Past examination papers and examiners? reports are available
online to enable you to practise what has been learned and help prepare for the exam and pass first time.
?Extensive online materials
support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, online
materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on
the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk
and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE, FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Audience
CIM Lecturers and CIM students taking The Marketing Planning Process unit
Contents
Marketing planning to deliver marketing strategies; The marketing audit and strategic outcomes; Creating marketing strategies through
segmentation, targetting and positioning; Adapting marketing planning in different contexts
| Bibliographic details |
Paperback, 256 pages, publication date: JUL-2009
ISBN-13: 978-1-85617-716-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 27.95
USD 35.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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