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By Jennie Naidoo, BSc, MSc, PGDip, PGCE, Principal Lecturer, Health Promotion and Public Health, University of the West of England, Bristol, UK Jane Wills, BA, MA, MSc, PGCE, Professor of Health Promotion, London South Bank University, London, UK
Description Hugely popular with students, Health Promotion is now in its third edition, and ha been thoroughly updated to provide the theoretical
framework that is vital for health promotion. It offers a foundation for practice that encourages students and practitioners to identify
opportunities for health promotion in their area of work.
Contents Foreword Acknowledgements How to use this book Checklist for public health and health promotion practice PART 1: THE THEORY OF HEALTH
PROMOTION
1. Concepts of health
Defining health; Western scientific medical model; Critique of the medical model; The role
of medicine; Lay health beliefs; Cultural health beliefs
2. Influences on health
Factors influencing health; Social class
and health; Gender and health; Ethnicity and health; Effects of income, housing and employment on health; Social cohesion; Explanations
for health inequalities
3. Measuring health
Sources of health information; Mortality rates; Morbidity rates; Objective
health measures; Measuring deprivation; Subjective health measures; Epidemiology and health promotion
4. Defining health promotion
The development of health promotion; Definitions of health education and health promotion; Definition of public health; The role
of the World Health Organization
5. Models and approaches to health promotion
Different approaches to health promotion;
Aspects of these approaches; The importance of theory in health promotion; Different models of health promotion
6. Ethical issues
in health promotion
The philosophy of health promotion; Duties in health promotion; The individual and the common good; Ethical
principles
7. The politics of health promotion
Political ideologies; Politics and globalization; Politics of health promotion
structures; Politics of health promotion methods; Politics of health promotion content; Radical health promotion
PART 2: STRATEGIES & METHODS
8. Developing personal skills
The role of beliefs, attitudes and values in health-related decisions; The influence
of social norms on health behaviour; The concept of locus of control; Health promotion strategies to change attitudes or behaviour
9. Strengthening community action
Defining community development; Community development in health promotion; Working with
a community development approach; Community development activities; Dilemmas for practice
10. Using media in health promotion
Nature of media effects; Role of mass media; Using mass media; Planned campaigns; Unpaid coverage; Media advocacy; Social marketing;
Effectiveness of mass media; Communication tools
11. Re-orienting health services
Reasons for reorienting health services;
Principles; Strategies; Service provision; Who promotes health
12. Developing healthy public policy
Defining healthy public
policy (HPP); Advantages and drawbacks to using a HPP approach; The history of HPP; HPP at different levels - global, national and organisational;
The potential of HPP to promote health; Resources and skills required for HPP; The practitioner's role; Evaluating the effectiveness
of HPP
PART 3: SETTINGS FOR HEALTH PROMOTION
13. Health promotion in schools
The school setting; Relationship between
schools, education and health; The context for health promotion in schools; The health-promoting school; Effectiveness of health promotion
in schools
14. Health promotion in the workplace
The workplace setting; Relationship between work and health; Responsibility
for workplace health; Health promotion in the workplace
15. Health promotion in neighbourhoods
Definitions of neighbourhood;
Neighbourhoods as settings for health promotion; Different aspects of neighbourhoods; Evaluation of neighbourhood health promotion
16. Health promotion in primary health care and hospitals
The concept of a Health Promoting Hospital; Promoting the health
of patients; Promoting the health of staff; Hospitals and their community; Hospitals as a health promoting organisation; Health Promoting
Hospital Movement
17. Health promotion in prisons
Prisons as a healthy setting; Reasons for prioritising health promotion
in prisons; Barriers to using prisons as health promoting settings; Interventions and evidence of their effectiveness
PART 4: IMPLEMENTING
HEALTH PROMOTION
18. Assessing health needs
Concepts of need; Needs assessment strategies; Relating needs to strategic planning;
Problems in assessing needs
19. Planning health promotion interventions
Systematic planning and its advantages; Different
planning models; Quality and audit
20. Evaluating health promotion
Defining evaluation; Why evaluate; What to evaluate;
How to evaluate; Cost-effectiveness; Using evaluation to build an evidence base for health promotion
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