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| DIGITAL VIDEO RECORDERS
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DVRs Changing TV and Advertising Forever
To order this title, and for more information, click here
By
Jimmy Schaeffler, Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea,
CA, USA since 1995. Schaeffler s insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business
Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.
Description
Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries,
and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro
views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book
gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion.
"Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software
and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you
are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on
DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately
analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of
DVR industry.
Audience
Industry managers, financiers, investors and other current and would-be participants in the industries of: Broadcast, Telecommunications
(cable, telephone, satellite, mobile, satellite radio operators). Also Consumer Electronics execs and Advertising and Retail execs.
Contents
1. The Big Picture: An Overview of Digital Video Recorders
2. DVR History and Technology
3. The Business of DVRs
4. DVR Uses and Applications
5. Business Models
6. Business Examples/Case Studies
7. Choosing DVRs For Customers
8. The Future of DVRs
Glossary
Appendices
| Bibliographic details |
Paperback, 320 pages, publication date: MAR-2009
ISBN-13: 978-0-240-81116-1
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 28.95
GBP 23.99
USD 39.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 6 Nov 2009
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