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| INTRODUCTION TO MEDIA PRODUCTION
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The Path to Digital Media Production
To order this title, and for more information, click here
Fourth Edition
By
Gorham Kindem, PhD, Professor of Communication Studies at the University of North Carolina, Chapel Hill, USA
Robert B. Musburger, PhD, Professor Emeritus and former Director of the School of Communication, University of Houston,TX, USA
Description
Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production,
not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects
with one another, and about how one needs to know the background history of how film affects video, and how video affects working in
a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the
book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their
own high quality work.
Introduction to Media Production is a primary source for students of media. Its readers
learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally,
about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital
media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity,
digital.
This text will concentrate on offering students and newcomers to the field the means to become aware of the critical
importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production.
Covering
film, tv, video, audio, and graphics, the fourth edition of Introduction to Media Production is
a comprehensive guide for both students of media and newcomers to the media industry.
Audience
Students of digital media production: film, tv, video, graphics, and audio.
Contents
Introduction to Media Production 4e
Table of Contents
Chapter 1: Producing: Exploiting New Opportunities and Markets
in the Digital Arena
Chapter 2: The Production Process: Analog and Digital Technologies
Chapter 3: Producing and Production Management
Chapter 4: Scriptwriting
Chapter 5: Directing: Aesthetic Principles and Production Coordination
Chapter 6: Audio/Sound
Chapter 7: Lighting
and Design
Chapter 8: The Camera
Chapter 9: Recording
Chapter 10: Editing
Chapter 11: Graphics, Animation, and Special Effects
Chapter
12: The Future and Your Career
| Bibliographic details |
Paperback, 536 pages, publication date: JAN-2009
ISBN-13: 978-0-240-81082-9
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 35.95
USD 49.95
GBP 29.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 25 Nov 2009
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