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| CIM COURSEBOOK 08/09 STRATEGIC MARKETING DECISIONS
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To order this title, and for more information, click here
By
Isobel Doole, CIM Senior Examiner for the Strategic Marketing Decisions module, and Principal Lecturer in International Marketing, School of Business and Finance, Sheffield Hallam University.
Robin Lowe, Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University
Description
?Butterworth-Heinemann?s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and
should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories
and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from
the qualifications.?Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
?Here in
Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful
as a source of recommended reading material as well as examination preparation.?Alun Epps, CIM Centre Co-ordinator, Dubai University
College, United Arab Emirates
Butterworth-Heinemann?s official CIM Coursebooks are the definitive companions to the CIM professional
marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully
structured to match the syllabus and is written in collaboration with the CIM faculty.
Now in full colour and a new student friendly
format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test
your learning and understanding as you go along.
?The coursebooks are the only study guide reviewed and approved by CIM (The Chartered
Institute of Marketing).
?Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study
tips and summaries to support and test your understanding of the theory.
?Past examination papers and examiners? reports are available
online to enable you to practise what has been learned and help prepare for the exam and pass first time.
?Extensive online materials
support students and tutors at every stage.
Based on an understanding of student and tutor needs gained in extensive research, brand
new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam
dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore
marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
INTERACTIVE,
FLEXIBLE, ACCESSIBLE
ANY TIME, ANY PLACE
www.marketingonline.co.uk
Audience
CIM Lecturers and CIM students taking the Strategic Marketing Decisions module
Contents
Unit 1 Introduction to strategic marketing decisions
Unit 2 Challenging traditional strategic thinking
Unit 3 Competitive strategy as
a learning process
Unit 4 Developing corporate-wide marketing innovation
Unit 5 Decisions for a new strategic marketing direction
Unit
6 Strategic decisions for global development
Unit 7 Developing innovative strategies to achieve global fast growth
Unit 8 Building portfolio
value: branding, products and services
Unit 9 Integrated communications and relationship development
Unit 10 Using the extended organization
to add portfolio value
Unit 11 Financial appraisal for strategic marketing decisions
Unit 12 Achieving a sustainable competitive advantage
Appendix: Feedback and answers
| Bibliographic details |
Paperback, 256 pages, publication date: JUL-2008
ISBN-13: 978-0-7506-8972-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 36.95
USD 43.95
GBP 24.99
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Last update: 5 Sep 2009
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