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| GROWING YOUR PROPERTY PARTNERSHIP: PLANS, PROMOTION AND PEOPLE
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To order this title, and for more information, click here
By
Kim Tasso, BA DipM FCIM MCIJ MBA, BA DipM FCIM MCIJ MBA, Director of Practical Marketing Consultancy With a quantity surveyor father, over a decade
of working with national and local property practices both inhouse and as a consultant - as well as years consulting for legal and accounting
partnerships - Kim Tasso is well placed to offer down to earth, practical management advice to new and experienced partners. Kim is
qualified in psychology, management, marketing and coach/mentoring and is a freelance journalist - having written a monthly column for
Estates Gazette and co-authored Media relations in property with Graham Norwood. She also wrote Dynamic Practice Development- Selling
skills and techniques for the professions.
Description
Being the best agent or surveyor does not always mean that you will be the best manager or leader. But being an agent, surveyor or
other property professional probably means that you are averse to taking time out to learn about management.
This is a light-hearted
and pragmatic introduction to alternative growth strategies and management solutions in planning, leadership, human resources, strategic
marketing, promotion, selling, "clientology" (relationship management) and achieving change. It is packed with ideas and checklists to
spur you along with guidance on: analysis, motivation, networking, branding, service development, persuasion, project management, rapport,
tendering and an A-Z of promotional tools.
Kim's irreverent style, combined with a working knowledge of large and small property
partnerships, makes it easy to read, whether from cover to cover or as an occasional reference book. The real case studies add extra
zip and include: Brown & Co, Chase Buchanan, Chase & Partners, Cluttons, Coda Studios, Colliers CRE, Douglas & Gordon, Drivers
Jonas, Henry Adams, Pellings, RICS, Spacelab and Stiles Harold Williams.
Audience
Property professionals not trained for management; in-house training, HR and business support managers in small to medium surveyors, estate agents and related property firm
Contents
1. Planning: The future shape of the business; Managing your firm; 2. Promotion: strategic marketing, tactical Marketing, selling and
business development, client and referrer relationships; 3. People: talent, teams and tomorrow's leaders; 4.Miscellaneous management.
| Bibliographic details |
Paperback, 250 pages, publication date: JUN-2009
ISBN-13: 978-0-7282-0553-6
Imprint: ESTATES GAZETTE
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| Price and Ordering |
Price:
EUR 33.95
USD 42.95
GBP 29.99
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Last update: 25 Nov 2009
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