By
Tom Hutchison, Prof. of Marketing, Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill,
The Dixie Chicks, Sonic Youth, and Beck. Tom has conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music
Group.
Tom Hutchison, Prof. of Marketing, Department of Recording Industry at MTSU. He has worked with a wide range of popular artists including Faith Hill,
The Dixie Chicks, Sonic Youth, and Beck. Tom has conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music
Group.
Description
Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the
Music Business designed to help develop the essential internet presence they want and need.
Looking at how the web has developed,
providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book
includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career
and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information
needed to confidently market music online.
Audience:
Marketing professors, music professors, marketing managers, marketing coordinators, marketing directors, artist managers, musicians.
