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| DIGITAL SIGNAGE
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Software, Networks, Advertising, and Displays: A Primer for Understanding the Business
To order this title, and for more information, click here
By
Jimmy Schaeffler, Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea,
CA, USA since 1995. Schaeffler s insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business
Week and The Wall Street Journal. He is also a regular speaker at NAB, NCTA Cable Show, and CES.
Description
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities
or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and
projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many
different industries and platforms. Explanations of hardware such as displays, servers, and PCs, software such as dynamic on-screen
content and software management programs, and technologies like systems integrations and network infrastructures are all covered.
Audience
Industry managers and investors with casual to no knowledge of the Digital Signage. Industries include: Telecommunications, Broadcasting, Advertising, Retail, Restaurant/Travel/Service
Contents
1. The Big Picture: An Overview of Digital Signage
2. What is Digital Signage?
3. What?s Driving Digital Signage?
4. When And Where
To Use Digital Signage?
5. Content
6. Who?s Right For Digital Signage?
7. How To Chose Your Digital Signage
8. Business Models
9.
International Digital Signage
10. Where and How To Start
11. The Future of Digital Signage
| Bibliographic details |
Paperback, 296 pages, publication date: APR-2008
ISBN-13: 978-0-240-81041-6
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 28.95
GBP 23.99
USD 39.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 6 Nov 2009
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