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| GLOBAL BUSINESS LEADERSHIP
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To order this title, and for more information, click here
By
E.S. Wibbeke, lecturer of Business Leadership courses at many US institutions, including the Thunderbird School of Global Management, and at the University of Liverpool in the UK.
Description
Global Business Leadership discusses the urgent issues facing global business leaders and presents seven strategies found necessary for
successful intercultural business ventures. It provides business professionals and students with insight into the failure of businesses
to prepare leaders for stepping into complex cultural contexts.
The Geoleadership Model developed by Dr. Wibbeke is applied to global
business situations using cases taken from leading companies such as Google and eBay. The book uses a case study format to present salient
issues related to intercultural leadership and then principles of the model are applied to the case in discussion format. The concepts
of care, communication, consciousness, change, capability and others are analyzed in relation to how each concept is seen in different
parts of the business world. Each chapter concludes with a "bottom line" example of how each Geoleadership concept directly affects business
results.
Global Business Leadership also provides instruction about entry into cultural contexts, negotiating, preventing and managing
cultural-based local-global conflict, and preparing global leaders to increase intercultural awareness and sensitivity.
Dr. Wibbeke
founded and managed the leading Internet website (Web of Culture) for cross-cultural information on the Internet and shares such global
experiences with other would-be globetrotters.
Audience
Global Management Leadership is designed for business students and professionals studying either in either international business or leadership programs.
Contents
Geoleadership Challenges; Leader Does as Culture Is?; The Principle of "Care"; The Principle of "Communication"; The Principle of "Consciousness";
The Principle of "Contrasts"
The Principle of "Context"; The Principle of "Change"; The Principle of "Capability"; Geoleadership and
the Community
| Bibliographic details |
Hardbound, 320 pages, publication date: SEP-2008
ISBN-13: 978-0-7506-8408-8
ISBN-10: 0-7506-8408-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 29.95
USD 39.95
GBP 19.99
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076/731
Last update: 5 Sep 2009
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