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| CIM REVISION CARDS STRATEGIC MARKETING DECISIONS
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To order this title, and for more information, click here
Second Edition
By
Karen Beamish, Marketing/Management Education Consultant
Audience
Students studying for the CIM Professional Post Graduate Diploma in Marketing module entitled Strategic Marketing Decsions .
Contents
Challenging traditional strategic thinking; Competitive strategy as a learning process; Developing corporate wide marketing innovation;
Decisions for a new strategic marketing direction; Developing innovative strategies to achieve global fast growth;
| Bibliographic details |
Spiral Bound, 100 pages, publication date: FEB-2008
ISBN-13: 978-0-7506-8655-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 7.99
USD 14.95
EUR 11.95
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076/736
Last update: 5 Sep 2009
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