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| CIM COURSEBOOK 07/08 MARKETING IN PRACTICE
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07/08 Edition
To order this title, and for more information, click here
Fourth Edition
By
Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing in Practice Module
Contents
Overview of the marketing system; The context of marketing; The integrated marketing mix:product;The marketing mix:price, promotion, and
place; The integrated marketing mix; Budgets and schedules.The management of marketing information; Skills for the marketer
| Bibliographic details |
Paperback, 424 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8433-0
ISBN-10: 0-7506-8433-X
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 20.99
USD 36.95
EUR 30.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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