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| CIM COURSEBOOK 07/08 MARKETING PLANNING
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07/08 Edition
To order this title, and for more information, click here
Fourth Edition
By
Karen Beamish, Marketing/Management Education Consultant
Ruth Ashford, CIM Chief Examiner and Head of the Retail and Marketing division at Manchester Metropolitan University. Ruth was awarded a PhD from Lancaster University in the area of Consumer Behaviour.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing Planning strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing Planning Module
Contents
The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations;
Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit
| Bibliographic details |
Paperback, 416 pages, publication date: JUL-2007
ISBN-13: 978-0-7506-8404-0
ISBN-10: 0-7506-8404-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 28.95
USD 34.95
GBP 19.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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