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| CIM COURSEBOOK 07/08 ANALYSIS AND EVALUATION
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07/08 Edition
To order this title, and for more information, click here
By
Wendy Lomax, CIM Senior Examiner for the Analysis and Evaluation module, and Head of the Department of Strategy, Entrepreneurship and Marketing, Kingston Business School, Kingston University
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically
for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Analysis and Evaluation module
Contents
Introduction to analysis and evaluation; Evaluating perfomrance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating
performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global
marketplace; Defining competitive advantage
| Bibliographic details |
Paperback, 288 pages, publication date: JUL-2007
ISBN-13: 978-0-7506-8501-6
ISBN-10: 0-7506-8501-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 33.95
USD 40.95
GBP 23.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
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076/736
Last update: 5 Sep 2009
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