 |
|
| CIM COURSEBOOK 07/08 MANAGING MARKETING PERFORMANCE
| |
| | |
|
|
07/08 Edition
To order this title, and for more information, click here
Fourth Edition
By
Helen Meek, CIM Senior Examiner for the Strategic Marketing Management: planning and control module, and Teaching Fellow, Department of Marketing, Lancaster University
Richard Meek, Teaching Fellow, Department of Marketing, Lancaster University, and partner in a marketing consultancy business.
Roger Palmer, MBA, PhD, DipM, FCIM, FHEA, ARAgS, CIM Senior Examiner for the Managing Marketing Performance module and Professor of Marketing and Management, Henley Management College.
Lynn Parkinson, Lynn Parkinson, Module Director at Manchester Business School Worldwide, and Fellow at Humboldt University of Berlin and Cranfield School
of Management, and operates a marketing training consultancy. She is also a member of Faculty at CIM Training.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant.
Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically
for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Managing Marketing Performance module
Contents
Creating the organizational context for effective implementation of strategy-teams; Organizational culture; planning and implementing
change; Strateguic marketing manager's role; Implementing business strategy through marketing activities; Quality and project management;
Innovation and managing external resources; Measurement, evaluation and control
| Bibliographic details |
Paperback, 416 pages, publication date: JUL-2007
ISBN-13: 978-0-7506-8431-6
ISBN-10: 0-7506-8431-3
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 31.95
GBP 21.99
USD 38.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/736
Last update: 5 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company