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| CIM COURSEBOOK MARKETING ENVIRONMENT 07/08
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07/08 Edition
To order this title, and for more information, click here
Fourth Edition
By
Mike Oldroyd, CIM Senior Examiner for the Marketing Environment module.
Description
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test
your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in
Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive
and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource
designed specifically for CIM students which can be accessed at any time.
Audience
CIM Lecturers and CIM students taking the Marketing Environment Module
Contents
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment;
The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and
legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental
change; Appendices - Guidance on examination preparation; Assignment-based assessment; Answers and debriefings; Learning materials; Examination
papers and examiners' reports
| Bibliographic details |
Paperback, 368 pages, publication date: JUN-2007
ISBN-13: 978-0-7506-8398-2
ISBN-10: 0-7506-8398-8
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
GBP 20.99
USD 36.95
EUR 30.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 5 Sep 2009
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