By
Peter Pringle, Luther Masingill Professor of Communication, University of Tennessee, Chattanooga
Michael F Starr, Associate Professor Emeritus, Southern Illinois University, Carbondale. Starr is also managing director, Communications Capital Managers,
East Lansing, and president, Delta Starr Broadcasting, New Orleans.
Description
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years
- the Internet as an important information transmission format that is here to stay and convergence among media. This edition features
thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and
policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management
theory, audience analysis, broadcast promotion, and marketing.
Audience:
Management in the broadcast industry and electronic media management students.
