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| LETTING GO OF THE WORDS
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Writing Web Content that Works
To order this title, and for more information, click here
By
Janice (Ginny) Redish, President of Redish and Associates, Inc., Bethesda, Maryland, acclaimed author, instructor, and consultant
Included in series
Interactive Technologies,
Description
"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that
you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about
it."
-- Jakob Nielsen, Principal, Nielsen Norman Group
?There are at least twelve billion web pages out there. Twelve billion voices
talking, but saying mostly nothing. If just 1% of those pages followed Ginny?s practical, clear advice, the world would be a better
place. Fortunately, you can follow her advice for 100% of your own site?s pages, so pick up a copy of Letting Go of the Words and start
communicating effectively today.?
--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
On the web, whether on
the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete
tasks – to gather information, reading only what we need. We are all too busy to read much on the web.
This book helps you write successfully
for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write,
design, and test web content that will make web users come back again and again to your site.
Learn how to create usable and useful
content for the web from the master − Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and
content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.
This
practical, informative book will help anyone creating web content do it better.
Features
* Clearly-explained guidelines with
full color illustrations and examples from actual web sites throughout the book.
* Written in easy-to-read style with many "befores"
and "afters."
* Specific guidelines for web-based press releases, legal notices, and other documents.
* Tips on making web content accessible
for people with special needs.
Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than
20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic
books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with
JoAnn Hackos), and is the recipient of many awards.
Audience
For anyone who writes for the web or does usability testing on web sites, including web designers, information designers, information
architects, content managers, technical writers, usability engineers, web application and forms designers.
Contents
Foreword
1 Content! Content! Content!
2 People! People! People!
3 Starting Well: Home Pages
4 Getting There: Pathway Pages
5 Writing
Information, Not Documents
6 Giving Just the Essential Messages
7 Designing Web Pages for Ease of Use
Interlude: The New Life of
Press Releases
8 Tuning Up Your Sentences
9 Using Lists and Tables
10 Breaking Up Your Text with Headings
Interlude: Legal Information
Can Be Understandable, Too
11 Using Illustrations Effectively
12 Writing Meaningful Links
13 Getting From First Draft to Final Web
Page
Interlude: Creating An Organic Style Guide
For More Information -- The Bibliography
Index
| Bibliographic details |
Paperback, 384 pages, publication date: JUN-2007
ISBN-13: 978-0-12-369486-7
ISBN-10: 0-12-369486-8
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 44.95
GBP 33.99
USD 49.95
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Last update: 13 Jun 2009
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