 |
|
| CIM REVISION CARDS CUSTOMER COMMUNICATIONS
| |
| | |
|
|
To order this title, and for more information, click here
Second Edition
By
Gill Wood, Former CIM Senior Examiner, Customer Communications module
Description
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in
passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points
are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the
content therefore always being on hand, making them invaluable resources no matter where you are.
Features such as diagrams and bulleted
lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list
of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily
addressed and memorised
Audience
Students studying for the CIM Professional Certificate in Marketing module entitled Marketing Fundamentals.
Contents
The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication
technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical
data and visual information; Written communication formats; Customer service and customer care.
| Bibliographic details |
Spiral Bound, 134 pages, publication date: OCT-2006
ISBN-13: 978-0-7506-8284-8
ISBN-10: 0-7506-8284-1
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
GBP 8.99
USD 15.95
EUR 12.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/736
Last update: 5 Sep 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company