 |
|
| CORPORATE REPUTATIONS, BRANDING AND PEOPLE MANAGEMENT
| |
| | |
|
|
A Strategic Approach to HR
To order this title, and for more information, click here
By
Graeme Martin, Director of the Centre for Reputation Management at the University of Glasgow's School of Business and Management, UK
Susan Hetrick, Visiting Research Fellow, University of Glasgow.
Description
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations
by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines
how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution
lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding;
HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger
individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing
supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed
from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case
research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish
Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Audience
Primary readership: HR Practitioners and Executive Development Courses in this field
Secondary readership: Supplementary text for masters
programs in HRM, MBA students undertaking specialist courses in HR
Contents
1 The Corporate Agenda and its Links with Human Resource Management
2 Managing Corporate Brands and Reputations
3 Organizational Identity,
Action and Image: The Lynchpin
4 The Quality of Individual Employment Relationships and Individual Employee Behavior
5 Four Lenses on
HR Strategy and the Employment Relationship
6 New Developments in HR Strategy and the Employment Relationship
7 Corporate Reputation
and Branding in Global Companies: The Challenges for People Management and HR
8 Corporate Communications and the Employment Relationship
9 Corporate Strategy, Leadership and Identity, and Corporate Social Responsibility
10 Corporate Reputations, Branding and the Future
of HR
| Bibliographic details |
Paperback, 400 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-6950-4
ISBN-10: 0-7506-6950-0
Imprint: BUTTERWORTH HEINEMANN
|
| Price and Ordering |
Price:
EUR 47.95
GBP 33.99
USD 57.95
|  |
Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
|
See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
|
076/726
Last update: 3 Oct 2009
|
|
| |
| | |
|
|
| |
Home | Elsevier Sites | Privacy Policy | Terms and Conditions | Feedback | Site Map | A Reed Elsevier Company