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Demonstrate the contribution of skills development to organizational goals and the bottom line
To order this title, and for more information, click here
By
Jane Massy, International consultant working from Cambridge as a researcher, consultant, evaluator and industry analyst in the field of professional
education, workplace and initial vocational training and performance.
Jack J. Phillips, PhD in Human Resource Management., Developer of the ROI Methodology and Chair of the ROI Institute, Inc.
Description
Questions are being increasingly asked about the value and impact of learning and development investments; reasonable questions but ones
that are difficult but not impossible to answer. There has been a significant growth in interest around the world in evaluation, in learning
to measure learning and development programme impact and in good practice in reporting learning investment results in business terms.
Measuring the impact of workplace learning and development on organisational goals is essential if investment is to be justified.
This
book focuses on European learning and development systems, practices, and organisational structures and recognises the specific challenges
of implementing the methodology in different European countries. It incorporates practical case studies and the experience of implementations
in European organisations, public as well as private.
Jack Phillips has developed the gold standard of ROI and measurement methodologies
in workplace learning and development and he is globally recognised as the leading expert. Jane Massy is a leading expert in evaluation
of education and training in Europe. The significant value of this book is that it brings Jack?s model and expertise together with someone
who is evaluating learning in European public and private organisations and has over a decade of experience of evaluation in education
and training.
Audience
Primary readership: Workplace learning and development professionals e.g. CLOs, training managers, change management leaders, HR practitioners;
Intermediary bodies, sectoral training bodies (Scandinavia, Netherlands), local training agencies (Italy), and in direct training providers.
Secondary readership: Universities and other HE/FE institutions providing professional development programmes for HR and Training students.
Contents
Preface
Acknowledgements
1. Measuring the return on investment – key issues and trends in Europe.
Trends in evaluation and measurement
in workplace learning and development in Europe, drivers, readiness, types of organisations using the methodology, why this is occurring,
the benefits and challenges. Includes trends in public bodies, intermediaries in training and skills development, social partner attitudes
etc. Further reading.
2. How the ROI institute model works – application in the private sector, application in the public sector including
the role of learning and development intermediaries.
Describes the model in detail, examples, indicators, data sources etc will all
include European examples. Will have at least one public and one private sector example from two European countries. Further reading.
3. Collecting data and working with key stakeholders to identify and develop internal and external data sources.
Will look at the availability
in European countries of industry/sectoral data, labour market data, organisational standard values, and building new data sets. Some
issues around barriers – the role of social partners, data privacy. Further reading.
4. Data analysis.
Covers use of statistics, frequency
distributions, statistical measures, statistical Inference, statistical deception, summary, discussion questions. Further reading.
5.
Isolating the effects of workplace learning and development.
The need for isolation. Isolation techniques. Analysis of frequency of
use of different techniques and addressing questions that arise. Further reading.
6. Converting data to monetary benefits.
What to convert
and when. Why convert. Techniques for converting. Validating conversion methods, engaging with key stakeholders to ensure support. Using
estimates – the issues. The public sector – getting agreement on what can and can?t be measured. Case examples. Further reading.
7. Calculating
costs.
Major cost categories. Looking for cost data, building support and validating data. Working with operations and finance teams
to build good data sets for a performance culture. Case examples. Further reading.
8. Calculating return.
Basic issues. ROI interpretation.
Case applications. Other ROI measures. Utility analysis. ROI, the profit centre and EVA. Getting over the public sector concern about
using ROI. Other issues. Further reading.
9. Intangible measures
Identification and linkages to organisational goals. The importance
of intangibles. Typical intangibles. Case examples. Further reading.
10. Forecasting.
Why forecast? Getting there. Different ways
to forecast. Building experience and judgement well enough developed to do it with confidence. Case examples. Further reading.
11.
Communicating results.
The importance of communication. Different stakeholders and their importance. Principles of communication. Planning,
developing information, scheduling, analysing reactions. Case examples with internal and external stakeholders
12. Implementation issues.
Explaining the methodology. Overcoming resistance and concerns. Where concerns may arise. Who to engage and when. Understanding readiness,
and preparing stakeholders. Initiation, monitoring. Just do it! Further reading.
Appendices
European Links and resources
Cases
Index
About the authors
| Bibliographic details |
Paperback, 300 pages, publication date: APR-2010
ISBN-13: 978-0-7506-6900-9
ISBN-10: 0-7506-6900-4
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 36.95
USD 50.95
GBP 24.99
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Last update: 5 Sep 2009
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