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| INTRODUCTION TO E-BUSINESS
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Management and Strategy
To order this title, and for more information, click here
By
Colin Combe, Lecturer, Caledonian Business School, Glasgow, UK
Description
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links
theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction
to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings
together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further
explored in the six case studies that follow the set chapters.
This new textbook integrates the main themes to provide a complete picture
of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to
understand the links between the different disciplines that come together to form
Audience
Undergraduate modules on e-business as part of Business Studies, Economics, Management, Business Administration and Business Information Systems degrees.
Contents
Preface; Acknowledgements; Author information; 1 Introduction; 2 E-business technology; 3 E-business: markets and models; 4 E-business
economics; 5 E-marketing; 6 The internet: law, privacy, trust and security; 7 The management of e-business; 8 E-business strategy: formulation;
9 E-business strategy: implementation; 10 E-business strategy: evaluation; 11 Gaining and sustaining a competitive advantage; 12 The
future for e-business; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo!; Boo.com; Glossary; List of companies; Index
| Bibliographic details |
Paperback, 320 pages, publication date: FEB-2006
ISBN-13: 978-0-7506-6731-9
ISBN-10: 0-7506-6731-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
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USD 51.95
GBP 33.99
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Last update: 5 Sep 2009
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