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| CIM COURSEBOOK 06/07 CUSTOMER COMMUNICATIONS
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To order this title, and for more information, click here
By
Maggie Jones, Level verifier for the CIM Professional Certificate in Marketing.
Karen Beamish, Marketing/Management Education Consultant
Description
Elsevier/Butterworth-Heinemann?s 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated
Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you
need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning
resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the
electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary
for a comprehensive list of marketing terms and their meanings
Audience
Specifically written for students taking the Customer Communications module of the CIM Professional Certificate in Marketing course.
Contents
Preface; The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information
communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations;
Using statistical data and visual information; Written communication formats; Customer service and customer care; Appendices - Guidance
on exam preparation; Assignment-based assessment; Answers and debriefings; Examination papers and examiners' reports: December 2003 and
June 2004; Curriculum information and reading list; Index.
| Bibliographic details |
Paperback, 344 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-8003-5
ISBN-10: 0-7506-8003-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 32.95
GBP 22.99
USD 36.95
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076/736
Last update: 22 Sep 2009
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