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| CIM COURSEBOOK 06/07 MARKETING RESEARCH AND INFORMATION
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To order this title, and for more information, click here
By
Matthew Housden, Principal Lecturer in Marketing, University of Greenwich Business School; Tutor and Senior Consultant at the IDM; full member of the Market Research Society and ESOMAR; and member of CIM
Description
Elsevier/Butterworth-Heinemann?s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising
fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free
online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully
structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied
by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where
you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook
online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
Audience
CIM Lecturers and CIM students taking the Marketing and Research module
Contents
Preface; Introduction; Information in the knowledge economy; The marketing database; The marketing research process; Using secondary research;
Observation research; Qualitative research; Quantitative data; Questionnaire design; Sampling; Quantitative data analysis; Presenting
marketing research;Exam advice
| Bibliographic details |
Paperback, 400 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-8009-7
ISBN-10: 0-7506-8009-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 32.95
GBP 22.99
USD 36.95
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076/736
Last update: 5 Sep 2009
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