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CIM COURSEBOOK 06/07 STRATEGIC MARKETING IN PRACTICE
CIM Coursebook 06/07 Strategic Marketing in practice
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By
Ashok Ranchhod, BSc., MSc., MBA, PhD., FCIM, Senior Examiner for the Strategic Marketing in Practice module; Faculty Research Professor, Southampton Business School, UK
Ebi Marandi

Description
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

Audience
CIM Lecturers and CIM students taking the Strategic Marketing in practice module

Bibliographic details
Paperback, 384 pages, publication date: JUN-2006
ISBN-13: 978-0-7506-8012-7
ISBN-10: 0-7506-8012-1
Imprint: BUTTERWORTH HEINEMANN

Price and Ordering
Price:
EUR 35.95
GBP 24.99
USD 38.95
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Last update: 5 Sep 2009
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