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| EMOTION AND REASON IN CONSUMER BEHAVIOR
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 To order this title, and for more information, click here
By
Arjun Chaudhuri, Professor and Chair of Marketing Department, Fairfield University, Fairfield, CT
Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes.
It uses sound academic research at a level students and professionals can understand.
Audience
Graduate and advanced undergraduate students in consumer behavior courses; academics specializing in consumer behavior
Contents
Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement;
Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment;
Chapter Nine: Value.
Bibliographic & ordering Information
Hardbound, 184 pages, publication date: JAN-2006
ISBN-13: 978-0-7506-7976-3
ISBN-10: 0-7506-7976-X
Imprint: BUTTERWORTH HEINEMANN
Price: Order form
EUR 48.95
USD 54.95
GBP 33.99
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076/735
Last update: 26 Aug 2008
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