By
Bradley Schultz, Having taught for several years as an instructor of new writing, performance, and sports broadcasting, Brad Schultz is currently on a
teaching fellowship at Texas Tech University. Prior to entering academia, he spent 14 years as a sports anchor/reporter and also worked
as a news anchor, reporter, and director.
Description
A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With
extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter
and anchor's function in a broadcast environment.
Going beyond the essential skills, Sports Media also offers important historical
and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social
issues including the experience of women in sports and sports broadcasting.
Covering all aspects of sports broadcasting, this text
features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics,
and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands
and necessary skill you will need for today's converged media - print, broadcast, and digital.
Audience:
Primary audience: students at the college level training for careers in sports media. Secondary audience: 'wannabes' who're training
for a career in sports media, and broadcast journalism students not focused on sports broadcasting (but on law, news journalism or broadcast).
