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| THE PSYCHOLOGY OF MEDIA AND POLITICS
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By
George Comstock, Syracuse University, New York, U.S.A.
Erica Scharrer, University of Massachusetts, Amherst, U.S.A.
Description
Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The
framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry.
However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate
and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives
political decision making, and what the effect is on the future of society.
Issues addressed include:
* How powerful are the media
in shaping political beliefs/judgment?
* How has this power changed in recent years?
* How does media influence voting behavior?
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To what extent do media opinions affect political decision making?
Audience
Advanced undergraduates, graduate students, and faculty members studying media and politics; students and researchers in political communication,
political science, and political psychology fields; students and researchers in communication and psychology.
Contents
The Psychology of Media and Politics
George Comstock and Erica Scharrer
Preface
Acknowledgements
Part I
Early Knowledge
Chapter I –
Conventional Wisdom
Chapter II – Necessary Corrections
Part II
Press and Public
Chapter III – The New Media
Chapter IV – The Goods
Chapter V – Heterogeneous Faces
Part III
The Collective Self
Chapter VI – Using the Media
Chapter VII – Beyond Politics
References
Epilogue
Author Index
Subject Index
| Bibliographic details |
Hardbound, 328 pages, publication date: APR-2005
ISBN-13: 978-0-12-183552-1
ISBN-10: 0-12-183552-9
Imprint: ACADEMIC PRESS
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| Price and Ordering |
Price:
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GBP 49
EUR 57.95
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Last update: 22 Sep 2009
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