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| THE CULTURALLY CUSTOMIZED WEB SITE
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Customizing Web Sites for the Global Marketplace
To order this title, and for more information, click here
By
Nitish Singh, Associate Professor in Marketing and Finance, California State University at Chico
Arun Pereira, Associate Professor of Marketing, St. Louis University
Description
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing
in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to
present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers
with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is
the first book to address the issue of website standardization, localization?or what the authors refer to as ?cultural customization?.
Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites
or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral
medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers
prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
Audience
Marketing professionals developing international websites and marketing strategies
Upper-level undergraduate and graduate students/professors in E-Marketing, International Marketing, Consumer Behavior
Contents
Preface
Chapter 1: Culture: The New Imperative in Web Design
Chapter 2: The Rationale for Cultural Customization
Chapter 3: A Cultural
Values Framework for Web Design
Chapter 4: Cultural Customization: Individualism-Collectivism
Chapter 5: Cultural Customization: Uncertainty
Avoidance
Chapter 6: Cultural Customization: Power Distance
Chapter 7: Cultural Customization: Masculinity-Femininity
Chapter 8: Cultural
Customization: High-Low Context
Chapter 9: Cultural Customization: The Future is Here
| Bibliographic details |
Paperback, 176 pages, publication date: APR-2005
ISBN-13: 978-0-7506-7849-0
ISBN-10: 0-7506-7849-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 35.95
GBP 23.99
USD 37.95
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/734
Last update: 5 Sep 2009
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