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| RADIO: THE BOOK
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To order this title, and for more information, click here
Fourth Edition
By
Steve Warren, With a broadcast career spanning more than 40 years, Steve has competed succesfully in all music formats from Country to Urban, Easy Listening
to Rock, MOR to Classical, and at some of America's most prestigious radio stations including: WNBC, WNEW, WHN, WYNY, and CBS Radio in
New York as well as WDAE, Tampa; WIRE, WGEE and WIFE, Indianapolis: KNBR, San Francisco; WPEN and KYW, Philadelphia. In recent years,
programming WPTR-WROW, Albany; KKYX and KTSA, San Antonio as well as WING, Dayton, all rising to significant market status. As a writer,
Steve has been Radio Editor for Radio Ink Magazine and most recently, was instrumental in the development and launch of several music
formats for Sirius Satellite Radio. Steve currently works at MOR Media International, Inc.
Description
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing
a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant
Steve Warren shares trade secrets and industry know-how that would usually take years to accumulate through experience. An invaluable
advantage over your competition, this "cheat-sheet" for the radio programmer includes practical advice regarding:
?Radio as a career--from
tips on getting started to job negotiations
?Programming--talk radio and music, from format science to picking the hits
?Relationships
with listeners--everything from staying in touch with your audience to public image
?Branding, marketing, and advertising the radio station
?Research--music tests, audience analysis, ratings, and more
?Practical information about management policies
?Radio realities--information
on rules and regulations
This latest edition has been updated to include:
?Important updates on an ever-evolving field
?Essential
forms for radio station functions--production orders, personnel files, absentee reports, PSA schedules, format clocks, remote schedule,
and more?to be accompanied by an on-line section of electronic forms for convenience
?Ideas for successfully programming in new radio
formats like satellite, internet, and cable
In such a competitive industry where formal training can be hard to come by, Radio: The
Book, 4e, is a short-cut to the fast track for current and future programmers and program directors. With an active radio broadcast
career that is still exploring new ideas following s more than forty years at some of America's most prestigious radio stations (including
WNBC, WHN, WNEW, and CBS radio), Steve Warren is more than qualified to mentor readers. Steve has competed successfully in all music
formats from Easy Listening to Country to Top 40 to Oldies, always putting the listener first and now, putting you first.
Audience
All radio programming professionals--Program Directors, Asst. Program Directors, "would be" Program Directors. Of particular note are
small market P.D.'s who wear many hats and too frequently, come to the job with little training and experience.
Secondary Audience:
radio Sales, Promotions people, interns and Mass Media college students.
Contents
Introduction; The Listeners; Basic Radio Realities; Radio as a Career; The Music and the Talk; Research; Branding and Marketing; Promotions; The Station's Personnel; Other Radio Media; Wrap-Up.
| Bibliographic details |
Paperback, 240 pages, publication date: OCT-2004
ISBN-13: 978-0-240-80696-9
ISBN-10: 0-240-80696-4
Imprint: FOCAL PRESS
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| Price and Ordering |
Price:
EUR 33.95
USD 44.95
GBP 29
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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Last update: 7 Sep 2009
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