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THE BROADCAST CENTURY AND BEYOND
The Broadcast Century and Beyond
A Biography of American Broadcasting
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Fourth Edition

By
Robert L Hilliard, Robert L. Hilliard, Ph.D., is Professor of Media Arts and former Dean of Graduate Studies at Emerson College. He was Chief of the Educational/Public Broadcasting Branch of the F.C.C., Chair of the Federal Interagency Media Committee.
MICHAEL C KEITH, Boston College. Ranks among the most prolific authors on the subject of broadcast media, and is author of over a dozen books.

Description
The Broadcast Century and Beyond, 4th Edition, is a popular history of the most influential and innovative industry of the previous and current century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The ability of radio and television to educate, enlighten, and stimulate the contemporary mind is perhaps the most important of all modern technological developments. This text places the communication revolution in a comprehensive chronological context, allowing readers to fully grasp the media's profound impact on the political, social, and economic spheres. Please visit the companion website: http://www.elsevierdirect.com/companions/9780240805702/software/index.html

Audience
Broadcast communications students at the undergraduate and high school level.

Contents
Genesis to 1920; The Roaring 20s: Promise, Chaos, and Controls; The Terrible 30s: Profit and Depression; The Furious 40s: War and Recovery Full of Sound and Fury, Signifying...Transition to TV; The Fearful 50s: Broadcasting and Blacklisting, A Decade of Shame; The Soaring 60s: Awakening, Rebellion, and the Moon; The Shifting 70s: Q and A Jiggle; The Techno-Edged 80s: Teflon, Tinsel, and Me; The Cyber 90s: Toward a New Century; The New Century 2000: Webs and Digits.

Bibliographic details
Paperback, 360 pages, publication date: OCT-2004
ISBN-13: 978-0-240-80570-2
ISBN-10: 0-240-80570-4
Imprint: FOCAL PRESS

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EUR 50.95
USD 53.95
GBP 43
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Last update: 3 Oct 2009
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