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| THE COMMITTED ENTERPRISE
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Making Vision, Values and Branding Work
To order this title, and for more information, click here
Second Edition
By
Hugh Davidson, EMAC, Academy of Marketing, BAM and AIB., Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow, past Chairman of UK Marketing Society.
Description
It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise
shows how to achieve success by understanding the needs of stakeholders and maximising them.
It details the Seven Best Practices for
making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to
allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo
Clinic, BP, New York Police Department, DuPont, UPS and many others.
The text is essential reading for managers, and students of strategic
organisational strategy.
Audience
Undergraduate, postgraduate and executive (MBA) courses; professionals
Contents
The new challenge for leaders; Meeting the challenge -the committed enterprise; The seven best practices for creating the committed enterprise;
Building the foundations; Measuring the strength of the vision ... if there is one; Timing and building a new vision; Creating hard values
for sustainable advantage; Emotional activism - communicating by actions, signals, words; Creating systems to embed vision and values;
Branding the committed enterprise; The hard-edged emotional organization - measurement; Why most vision and values programmes fail; Vision
and values before and after mergers; Aligning the individual and the organization; A renewable process for the committed enterprise
| Bibliographic details |
Paperback, 360 pages, publication date: DEC-2004
ISBN-13: 978-0-7506-6199-7
ISBN-10: 0-7506-6199-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 41.95
GBP 24.99
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Last update: 5 Sep 2009
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