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| ENTREPRENEURS
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Talent, Temperament, Technique
To order this title, and for more information, click here
Second Edition
By
Bill Bolton, International Consultant in Enterprise Development and Entrepreneurship.
John Thompson, Professor of Entrepreneurship, University of Huddersfield
Description
This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals
such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features
are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent.
The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted
and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain
the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten
to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur
Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.
Audience
2nd and 3rd year undergraduate on Entrepreneurship and Business Enterprise courses and MBA. Senior Managers
Contents
Identifying the Entrepreneur, Entrepreneurs and Strategy, Legendary Entrepreneurs, Business Entrepreneurs, Social and Environmental Entrepreneurs,
Artistic and Aesthetic Entrepreneurs, Entrepreneurs in the Shadows, The Entrepreneurs of Silicon Valley, The New Internet Entrepreneurs,
The Entrepreneur's World, How The Entrepreneur Operates, How The Entrepreneur Can Be Helped and Supported, How The Entrepreneur Survives
and Wins, Techniques for the Entrepreneur
| Bibliographic details |
Paperback, 384 pages, publication date: JUN-2004
ISBN-13: 978-0-7506-6128-7
ISBN-10: 0-7506-6128-3
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 45.95
USD 51.95
GBP 31.99
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076/719
Last update: 5 Sep 2009
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