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| STRATEGIC SPORTS EVENT MANAGEMENT
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An international approach
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By
Guy Masterman, Head of Sports Sciences, University of Northumbria, UK
Included in series
Hospitality, Leisure and Tourism,
Description
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on
the local environment, economy and industry.
Strategic Sports Event Management: An international approach provides
students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature.
The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how
to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such
as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter
Olympics 2002 and Athen Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions
with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies
including IT, communications, equipments and personnel.
Audience
Second/third year undergraduates studying events management and related topics, and masters level; professional courses and event/leisure professionals/consultants.
Contents
Introduction; Types and scale of sports events; Event organisations; The sports events planning process; Impacts and legacies; Financing
sports events; The bidding process; The sports marketing mix for events; Commercial exploitation; Sports events and the media; Sports
sponsorship; Operational strategies; Evaluation; Summary & conclusions; Index
| Bibliographic details |
Paperback, 272 pages, publication date: MAY-2004
ISBN-13: 978-0-7506-5983-3
ISBN-10: 0-7506-5983-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
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USD 51.95
GBP 31.99
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Last update: 4 Sep 2009
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