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The Anatomy of Electronic Business
To order this title, and for more information, click here
By
Geoffrey Sampson, Department of Informatics, Sussex University, UK
Description
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required
for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios.
Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology
if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as
a genuinely useful book for students.
Audience
Students on computing and IT undergraduate courses, particuarly those focusing on e-business.Also a useful introduction to the subject for business managers.
Contents
Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation
and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise
applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index
| Bibliographic details |
Paperback, 224 pages, publication date: OCT-2003
ISBN-13: 978-0-7506-5895-9
ISBN-10: 0-7506-5895-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 31.95
USD 44.95
GBP 27
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Last update: 7 Sep 2009
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