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| CORPORATE DNA
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Learning From Life
To order this title, and for more information, click here
By
Ken Baskin, Ph.D., Ken Baskin, Ph.D., is a writer and lecturer, and Senior Partner of Life Design Partners, a consulting firm dedicated to helping
managers apply organic design principles to their organizations so that they can work and think more effectively in today's rapidly moving
markets.
Description
Corporate DNA explores what happens when managers think about and run their companies as if they were living things. An organic model
is at the heart of the transformation of companies like AT&T and EDS, working to redesign the bureaucracies that they were built upon.
This book addresses the frustrations felt among corporations by focusing on the role of the organizational models in the transformation
process. The book's key perception is that the choice of a mechanical or organic model results in an organizations developing either
mechanical or organic structures. Those structures, in turn, lead to certain types of behavior.
Corporate DNA provides tools with which
managers can replace their old mechanical models with organic ones. Readers will discover how living things use information to create
work; how they learn, develop, and govern themselves; and how prototype organic corporations such as 3M and Federal Express apply organic
models to their operations.
Ken Baskin, Ph.D., is a consultant on communicating quality and culture change. In addition to his own public
relations business, he has worked for the US Department of Energy, the New Jersey Department of Education, and Bell Atlantic, including
speech writing for CEO Ray Smith. Ken leads workshops on |Creating Competitive Advantage in a Market Ecology| and |Using the Principles
of DNA for Problem Solving,| among others.
Audience
Leaders, managers, human resources, professional business trade
Contents
Market Ecologies * Coevolution in a Market Ecology * The Dynamics of Chaotic Markets: How Market Ecologies Form * Creating Competitive
Advantage in Market Ecologies * The Organic Corporation * Corporate Identity: The Image in the Mirror * Corporate DNA: A Memory of Things
to Come * Corporate Nervous System: In Conversation with the World * Organic Community Structure: Holon for a Rough Ride * Senior Management
as Corporate Central Nervous System * Organic Transformation * You Can't Engineer a Butterfly: Mechanical Change Vs. Organic Transformation
* Components of the Bell Atlantic Way: A Tale of Mechanical Change * Evolving a Learning Organization: Organic Transformation at Mercedes-Benz
Credit Corporation * A Deengineer's Handbook
| Bibliographic details |
Paperback, 224 pages, publication date: JUN-1998
ISBN-13: 978-0-7506-9844-3
ISBN-10: 0-7506-9844-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
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USD 44.95
GBP 24.99
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Last update: 4 Sep 2009
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