A Practical Guide To order this title, and for more information, click here Fifth Edition
By Linda Ewles, BSc, SRD, MSc, MA, Freelance Public Health Consultant and Writer, Bristol, UK Ina Simnett, MA(Oxon), DPhil, Cert Ed, Freelance Trainer and External Examiner, University of Northumbria
Description A best-seller since 1985, this 5th edition has been fully revised and updated. It takes account of developments in the new millennium
such as revised national strategies for health in the UK, the modernisation of the National Health Service, and the advent of national
programmes to tackle the root causes of inequalities in health. It features recent innovations such as the emergence of a multi-disciplinary
public health workforce, new research on the comparative effectiveness of different approaches to health promotion, and the impact of
information and communication technology. Other new features include a glossary of jargon commonly used in public health and health promotion,
and website addresses for further information.
Audience
Main market nurses in initial training and continuing education, especially including health visitor training. Large groups allied
to medicine including occupational therapists, physiotherapists and chiropodists. Certificate/diploma courses in health promotion
and health education, in service courses. Practice nurses with HP roles in community including practice nurses, school nurses, etc. Other
health professionals with HP remit including teachers. Diploma courses & masters degrees in Public Health and Health Promotion
Contents Acknowledgements Note on terminology A reflection Introduction to the fifth edition
PART 1 Thinking about health
and health promotion
1 What is health? What does being healthy mean to you? Lay and professional concepts of health
Towards a holistic concept of health The holistic view What affects health? Improving health - historical overview
Practice points Recommended reading Notes and references
2 What is health promotion?
Defining health
promotion From health education to multi-disciplinary public health The scope of health promotion A framework for health
promotion activities Developing competence in health promotion National standards in health promotion and public health Practice
points Recommended reading Notes and references
3 Aims and values in health promotion
Clarifying health
promotion aims Analysing your aims and values: five approaches Some more ethical dilemmas Making ethical decisions Towards
a code of practice Practice points Recommended reading Notes and references
4 Who promotes health?
The developing public health system in the United Kingdom Agents and agencies of health promotion International organizations
The government Other national and local organizations The National Health Service (NHS) Health services outside the
NHS Local authorities Other local organizations and groups The informal network Improving your health promotion role
Practice points Recommended reading Notes and references
PART 2 Planning and managing for effective practice
5 The basic planning and evaluation process
Stage 1 Identify needs and priorities Stage 2 Set aims and objectives
Stage 3 Decide the best way of achieving the aims Stage 4 Identify resources Stage 5 Plan evaluation methods Stage
6 Set an action plan Stage 7 Action! Practice points Recommended reading Notes and references
6 Identifying
health promotion needs and priorities
Concepts of need Need, demand and supply Identifying health promotion needs
Finding and using information Assessing health promotion needs Setting health promotion priorities Practice points
Recommended reading Notes and references
7 Skills of effective planning and research
Linking your
work into broader health promotion plans and strategies National public health strategies Local health strategies and initiatives
Evidence-based health promotion Using published research Doing your own small scale research Value for money Audit
Health impact assessment Practice points Recommended reading Notes and references
8 Skills in personal
effectiveness
Management skills in health promotion Managing information Writing reports Using time effectively
Managing project work Managing change Working for quality Practice points Recommended reading Notes and
references
9 Working effectively with older people
Communicating with colleagues Coordination and teamwork
Participating in meetings Effective committee work Working in partnership with other organisations Practice points
Recommended reading Notes and references
Part 3 Developing competence in health promotion
10 Fundamentals
of communication
Exploring relationships with clients Self-esteem, self-confidence and communication Listening Helping
people to talk Asking questions and getting feedback Communication barriers Overcoming language barriers Non-verbal
communication Written communication Practice points Recommended reading Notes and references
11 Using
communication tools
Health promotion resources: criteria for choice The range of health education resources: uses, advantages
and limitations Producing resources Presenting statistical information Using mass media in health promotion Using
information communication technology for health promotion Practice points Recommended reading Notes and references
12 Helping people to learn
Principles of adult learning What makes a good teacher? Some principles of helping
people to learn Guidelines for giving talks Improving patient education Teaching patient skills Practice points Recommended reading Notes and references
13 Working with groups
Kinds of groups Potential benefits
of group work When to use group work Group leadership Group behaviour Setting up a group Getting groups going
Discussion skills Dealing with difficulties Practice points Recommended reading Notes and references
14 Helping people towards healthier living
Models of behaviour change Working with a client's motivation Working
for client self-empowerment Strategies for increasing self-awareness, clarifying values and changing attitudes Strategies for
decision-making Strategies for changing behaviour Using strategies effectively Practice points Recommended reading
Notes and references
15 Working with communities
Community-based work in health promotion Principles
of community-based work Community participation Community development Community health projects Developing competence
in community work Practice points Recommended reading Notes and references
16 Changing policy and practice
Making and influencing local and national health policy Implementing national health policies at local level Challenging
health-damaging policy Developing and implementing policies Campaigning Practice points Recommended reading Notes
and references Jargon explained
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