By
Marc Annacchino, Marconi Product Development Institute, Greenfield, WI, USA
Description
Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary
understanding of the new product development process.
New Product Development is the last frontier in gaining a competitive edge.
While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements,
New Product Development is the competitive weapon of necessity.
This comprehensive and detailed book is a practical guide to the
process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing
and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying
CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to
a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save
them as part of their filing system, providing the actual framework for practitioner use.
This book and accompanying tool set is the
best investment you can make to ensure new product success!
Audience:
Industrial managers, product engineers, development engineers, design and manufacturing. Graduate students enrolled in product development
or industrial management programs or courses. Executives involved with overseeing new product development.
