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| CIM COURSEBOOK 03/04 MARKETING FUNDAMENTALS
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To order this title, and for more information, click here
By
Frank Withey, Senior Lecturer in Marketing, University of Huddersfield, and previously a CIM Examiner.
Geoff Lancaster, Professor of Marketing and Dean of Academic Studies at the London School of Commerce, and Chairman of the Durham Associates Group Ltd.
Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using
the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to
definitions and key concepts
Audience
Specifically written for students taking the Marketing Fundamentals module of the CIM Certificate (Stage 1) course.
Contents
Preface; The development of marketing and marketing; orientation objectives; Marketing planning and budgeting; The marketing mix: product;
The marketing mix: new product development and portfolio management; The marketing mix: price; The marketing mix: place; The marketing
mix: promotion; The marketing mix: Service and customer care; Marketing in context; Appendices - Guidance on exam preparation; Undertaking
assignments and the integrative project; Answers and debriefings; Curriculum information; Index.
| Bibliographic details |
Paperback, 384 pages, publication date: JUL-2003
ISBN-13: 978-0-7506-5957-4
ISBN-10: 0-7506-5957-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 34.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 4 Sep 2009
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