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| CREATING VALUE
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Successful Business Strategies
To order this title, and for more information, click here
Second Edition
By
Shiv Mathur, Emeritus Fellow at Cass Business School.
Alfred Kenyon, Former Visiting Professor, Cass Business School.
Description
'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price
for best management in 1997.
This new edition provides constructive guidelines to readers to open their minds to the challenges of
creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and
extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included
and new examples have been added throughout.
Audience
Students on MBA courses, Executive Strategy courses and Postgraduate courses; Senior Managers, CEOs, Strategy or Policy Makers
Contents
The framework in a nutshell - Purpose, scope and basics; Fundamentals: the framework and its main building blocks - Objectives: what is
business strategy for?; Competitive and corporate strategy: why centred on offerings?; Understanding competitive positioning and strategy
- Differentiation creates private not public markets; Differentiation and its dimensions: classification of competitive strategies; Competitive
positioning: differentiation and price; Competitive positioning in imperfect markets with dominant sellers; Competitive strategies for
profit - Competitive strategy: what makes it profitable?; Competitive strategy: dynamics of positioning; Resources and business strategy
- The theory of winning resources; Winning resources for the manager; The 'scissors' process for choosing a winning competitive strategy;
Corporate strategy for clusters of offerings - Corporate strategy's task is to build financial value; False and valid tests of corporate
strategy; The corporate raider or catalyst; Valuable clusters of offerings: relatedness; How do managers develop successful corporate
strategies?; Other implications of the framework - Where in the world to sell and operate; Operating and organizational implications
of this framework; Endpiece: business strategy for a new century; Glossary; References; Index.
| Bibliographic details |
Paperback, 400 pages, publication date: SEP-2001
ISBN-13: 978-0-7506-5363-3
ISBN-10: 0-7506-5363-9
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 46.95
USD 51.95
GBP 31.99
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Last update: 3 Oct 2009
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