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| BUSINESS DEVELOPMENT
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A Guide to Small Business Strategy
To order this title, and for more information, click here
By
David Butler, Kent Business School University of Kent
Description
'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook
for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business
modules, but the text is also an invaluable practical guide to owner-managers of small businesses.
All businesses pass through several
stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services
or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the
different types of problems that are encountered along the way.
The book is structured to follow a logical sequence of questions that
makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing
policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management
process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look
at the business and where it is really going.
Audience
Students on NVQ4 Business Development courses; Institute of Management Certificate in Owner-Management course; MBA Programmes; SME development courses; Professional market.
Contents
Preface; The culture shift; Performance review: where are we now?; Planning for the future: where are we going?; What resources will
we need?; Developing a sales and marketing strategy; Expanding the market; Understanding customers; Staffing the business; Evaluation
financial performance; Planning and obtaining finance; Implementing the strategic plan; Owner-manger: what it takes: Appendix - The revised
SFEDI Business Management & Development Standards; Index.
| Bibliographic details |
Paperback, 208 pages, publication date: AUG-2001
ISBN-13: 978-0-7506-5247-6
ISBN-10: 0-7506-5247-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 40.95
USD 48.95
GBP 27.99
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076/731
Last update: 3 Oct 2009
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