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To order this title, and for more information, click here
Second Edition
By
Martin Christopher, Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.
Helen Peck, Senior Research Fellow, Centre for Logistics and Supply Chain Management, Cranfield School of Management, UK.
Description
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike
have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous
'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
This book is an invaluable resource
for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive
position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.
Audience
Students on CIM Diploma, BA, MBA courses as well as CIPS, Institute of Logistics and Institute of Export students; also marketing practitioners.
Contents
The customer value creation process; Customer service and customer relationship management; Customer profitability analysis; Demand management;
Integrating product development and logistics; Value delivery management; Managing the extended enterprise; Managing Global Pipelines.
| Bibliographic details |
Paperback, 168 pages, publication date: MAY-2003
ISBN-13: 978-0-7506-5224-7
ISBN-10: 0-7506-5224-1
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 39.95
USD 44.95
GBP 25.99
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076/734
Last update: 4 Sep 2009
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