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| CIM COURSEBOOK 03/04 MARKETING MANAGEMENT IN PRACTICE
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To order this title, and for more information, click here
By
John Williams, marketing and management consultant
Tony Curtis, CIM Senior Examiner for the Marketing Management in Practice module, and Senior Lecturer in Marketing, Plymouth Business School.
Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using
the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to
definitions and key concepts
Audience
Specifically written for students taking the Marketing Management in Practice module of the CIM Certificate (Stage 1) course.
Contents
Preface; Management and marketing roles; Recruiting the team; Developing the team; Market research; Project management; Managing change;
Marketing communications; Developing marketing plans; Appendices - Guidance on examination preparation; Undertaking CIM Assignments and
the Integrative Project; Sample exam questions and answers; Answers and debriefings: Curriculum information; Index.
| Bibliographic details |
Paperback, 288 pages, publication date: JUL-2003
ISBN-13: 978-0-7506-5960-4
ISBN-10: 0-7506-5960-2
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 34.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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See also information about conditions of sale & ordering procedures, and links to our regional sales offices.
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076/736
Last update: 4 Sep 2009
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