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| CIM COURSEBOOK 03/04 MARKETING ENVIRONMENT
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To order this title, and for more information, click here
By
Mike Oldroyd, CIM Senior Examiner for the Marketing Environment module.
Description
Each coursebook includes access to MARKETINGONLINE, where you can:
* Annotate, customise and create personally tailored notes using
the electronic version of the coursebook
* Receive regular tutorials on key topics
* Search the coursebook online for easy access to
definitions and key concepts
Audience
Specifically written for students taking the Marketing Environment module of the CIM Certificate (Stage 1) course.
Contents
Preface; The nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment;
The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and
legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of encvonmental
change; Appendices - Guidance on examination preparation; Undertaking CIM assignments and the integrative project; Answers and debriefings;
Learning materials; Curriculum information and reading list; Glossary; Index.
| Bibliographic details |
Paperback, 416 pages, publication date: JUL-2003
ISBN-13: 978-0-7506-5958-1
ISBN-10: 0-7506-5958-0
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
EUR 37.95
USD 34.95
GBP 24.99
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Books and book related electronic products are priced in US dollars (USD), euro (EUR), and Great Britain Pounds (GBP). USD prices apply to the Americas and Asia Pacific. EUR prices apply in Europe and the Middle East. GBP prices apply to the UK and all other countries.
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076/736
Last update: 4 Sep 2009
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