By
Ashley Friedlein, e-consultancy, London, U.K.
Description
Ashley Friedlein's first book,
Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller
and an essential reference for Web professionals developing new sites.
Maintaining and Evolving Successful Commercial Web Sites
addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment
than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist
on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as
the amount of information it handles continues to grow.
Maintaining and Evolving Successful Commercial Web Sites
focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches,
and processes to manage key site maintenance and evolution projects, providing answers to the following questions:
*How can I better
manage changes and updates to the Web site?
*How can I scale up to allow more contributions to the site and more content and still maintain
quality and control?
*What is content management and how do I go about it?
*How do I go about personalization or community building?
*What is Customer Relationship Management (CRM) and how do I actually do it online?
*How do I measure and report on how well the site
is doing?
*How do I avoid information overload?
*How do I maximize the value the site creates?
The book includes case studies to
demonstrate candidly how the issues discussed in the book translate into reality.
Audience:
People involved with all aspects of managing projects to do with Web site maintenance and evolution.
