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| PERSUASIVE TECHNOLOGY
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Using Computers to Change What We Think and Do
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By
B.J. Fogg, Stanford University, Stanford, CA, U.S.A.
Included in series
Interactive Technologies,
Description
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join
the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the
phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of
persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software
applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers,
consumers?anyone who wants to leverage or simply understand the persuasive power of interactive technology?will appreciate the compelling
insights and illuminating examples found inside.
Persuasive technology can be controversial?and it should be. Who will wield this power
of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and
B.J. Fogg has written this book to be your guide.
Audience
Applied technologists, interaction designers, academics, technology enthusiasts; designers of technology products such as information appliances, consumer devices, websites, and software applications
Contents
Foreword by Philip Zimbardo, Ph.D
Preface
Introduction: Persuasion in the Digital Age
Chapter 1: Overview of Captology
Chapter 2: The
Functional Triad: Computers in Persuasive Roles
Chapter 3: Computers as Persuasive Tools
Chapter 4: Computers as Persuasive Media: Simulation
Chapter 5: Computers as Persuasive Social Actors
Cbapter 6: Credibility and Computers
Chapter 7: Credibility and the World Wide Web
Chapter
8: Increasing Persuasion Through Mobility and Connectivity
Chapter 9: The Ethics of Persuasive Technology
Chapter 10: Captology: Looking
Forward
Appendix: Summary of Principles
Figure Credits
Index
About the Author
| Bibliographic details |
Paperback, 312 pages, publication date: DEC-2002
ISBN-13: 978-1-55860-643-2
ISBN-10: 1-55860-643-2
Imprint: MORGAN KAUFFMAN
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| Price and Ordering |
Price:
EUR 38.95
USD 50.95
GBP 33
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Last update: 7 Sep 2009
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