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| CIM COURSEBOOK 01/02 MANAGEMENT INFORMATION FOR MARKETING DECISIONS
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To order this title, and for more information, click here
By
Graham Axelby, Lecturer in Marketing, Sheffield Hallam University, and CIM Examiner, Management Information for Marketing Decisions module
Description
'Management Information for Marketing Decisions 2001-2002' is a specifically tailored coursebook for students undertaking the Management
Information for Marketing Decisions module of the CIM Advanced Certificate.
Butterworth-Heinemann have worked closely with the Education
Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title
the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning,
with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly
to the CIM syllabus.
The new edition of this text contains: – a firmly international perspective – new material to cover e-marketing
issues, the basic concepts of management information systems, emerging accounting techniques and the application of market research –
a completely revised Continuous Assessment unit – new and up to date examples and case studies to illustrate the theory – additional
text references and website references – preparatory aids for the final exam, including the most recent exam papers, examiners' marking
schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
Audience
Management Information for Marketing Decisions is specifically written for students taking the Management Information for Marketing Decisions module of the CIM Advanced Certificate.
Contents
Management Information Systems - basic concepts; Information and communication technologies supporting marketing decisions; Forecasting
methods and tools used in decision-making; Marginal cost and break-even analysis; Effect of overheads on marketing decisions, activity
based costing and activity based management; Pricing; Product profitability, ratio analysis, financial impacts of marketing decisions;
Budgeting and standard costing; Capital budgeting; Market research information applied to marketing decisions; Approaching the module
for continuous assessment; Guidance on the examination preparation; Examination paper, sample answers and Senior Examiner's comments,
June 2000; Examination paper, sample answers and Senior Examiner's comments, December 2000; Curriculum information; Answers and debriefing.
| Bibliographic details |
Paperback, 224 pages, publication date: AUG-2001
ISBN-13: 978-0-7506-5308-4
ISBN-10: 0-7506-5308-6
Imprint: BUTTERWORTH HEINEMANN
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| Price and Ordering |
Price:
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USD 40.95
GBP 23.99
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076/736
Last update: 4 Sep 2009
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