By
Barry de Ville, Data mining pioneer and consultant with the SAS Institute. Author of many articles on data analysis, editorial board member for the journal Marketing Research
Description
Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies.
The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details
the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously
specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies
of all sizes.
Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information
(such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive
fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related
interests. It is becoming a foundation for e-commerce and knowledge management.
Audience:
Professional data analysts; DBAs, senior marketing managers, electronic direct marketing specialists; SQL Server programmers, administrators, and system designers
